Asian Tour to unveil new event, eyes $50 million prize money by 2017
By Amlan Chakraborty
NEW DELHI (Reuters) - The Asian Tour will add a third new tournament to next year's calendar and hopes to offer more than $50 million in prize money by 2017, chief executive Mike Kerr said.
The $3 million tournament in Thailand, co-sanctioned by the European Tour and slated for February, was further proof of the Tour's robust health, Kerr told Reuters.
"In the last couple of months we have added four new events," Kerr said in a telephone interview.
"We are projecting robust growth in 2015 and carry on in 2016. Next year, we're going to have around 30 events, which is a significant growth from this year.
"The total prize money this year is $40 million, next year it would be $45 million, which is more than 10 percent growth. We hope to break the $50 million mark in 2017."
The other events to be added to next year's calendar are the $1.3 million AfrAsia Bank Mauritius Open, tri-sanctioned by the Asian, European and South African 'Sunshine' tours, and the Vascory Classic in Malaysia.
The Asian Tour also recently announced the new Dubai Open would be added at the end of this year's schedule.
Kerr was particularly happy with the tour's foray into the Middle East with the Dubai Open. Continued...