Ecclestone denies rejecting F1's teen audience

Sun Nov 23, 2014 1:54am EST
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By Alan Baldwin

ABU DHABI (Reuters) - Formula One's commercial supremo Bernie Ecclestone has denied saying he was not interested in the youth audience because they did not buy expensive watches or bank with the sport's sponsors.

"I never said younger generation, I said children. The question to me was children," the 84-year-old told Reuters at the season-ending Abu Dhabi Grand Prix.

"I don't know how many six or seven-year-old kids there are with a Rolex (watch), which their parents have probably bought for them. It's not the six year olds that buy the product we advertise," he added.

"I answered a question. The question was about children. That was it."

An interview in Campaign Asia-Pacific magazine caused a rumpus last week when Ecclestone was quoted as saying "I don't know why people want to get to the so-called 'young generation'."

The Briton added that he was not interested in social media and such 'nonsense' because he was too old-fashioned.

He was also quoted as saying "I don't know what the so-called 'young generation' of today really wants. What is it? You ask a 15 or 16-year-old kid 'what do you want' and they don't know."

Speaking at the Yas Marina circuit after presenting the 'Bernie Ecclestone Trophy' to the winning British team of the Formula One in Schools competition, Ecclestone clarified his remarks.   Continued...

Formula One commercial supremo Bernie Ecclestone arrives for the drivers' parade before the first Russian Grand Prix in Sochi October 12, 2014.
    REUTERS/Maxim Shemetov