FIFA to meet sponsors after reproaches from Coke, Visa, McDonald's

Fri Jul 24, 2015 8:48am EDT
 
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By Brian Homewood

ST PETERSBURG (Reuters) - FIFA will meet its leading commercial partners next month after three of them increased pressure for major reforms to soccer's governing body following a series of corruption scandals.

FIFA Secretary General Jerome Valcke said that Coca-Cola, Visa and McDonald's had written asking for information about what was being done to clean up governance of the sport. He admitted that scandal had made it difficult to attract new sponsors.

"Clearly, there were a number of sponsors, mainly three, its Coca-Cola, McDonald's and Visa, who have expressed and sent a letter to FIFA, asking for information," he told a new conference in the Russian city of St Petersburg.

"Two or three days ago we received a letter from all of them offering to meet together, so there will there will be a meeting next month."

Criticism of FIFA's governance came to a head in May when U.S. prosecutors indicted nine soccer officials, most of whom had FIFA positions, and five marketing and broadcasting company executives over a range of alleged offences.

These included fraud, money-laundering and racketeering.

Valcke added that FIFA has been keeping its partners informed of developments.

"We sent (information) to all our commercial partners, not just those three," he said. "We sent them an update, a summary, of all that has happened within FIFA since 2012 since the first reform process started, (of) what has been changed within FIFA's administration and around FIFA."   Continued...

 
A truck transports bottles from the Coca-Cola company on the outskirts of Moscow, August 6, 2014.  REUTERS/Maxim Shemetov