Former baseball star Jeter sues maker of high-end Frigo underwear

Thu Nov 19, 2015 2:52pm EST
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By Tom Hals

WILMINGTON, Del. (Reuters) - Former New York Yankees baseball star Derek Jeter sued luxury underwear company RevolutionWear as he defends himself against allegations he cost the company $26 million by failing to promote its Frigo brand.

The former All-Star shortstop is being sued in Sweden, where RevolutionWear was founded, for not promoting the underwear, which can cost up to $100 per pair, according to the celebrity news website TMZ.

Jeter brought his lawsuit to enforce his right to have RevolutionWear pay his legal costs related to his service as a director of the company.

The brand's celebrity affiliations include New York Knicks basketball star Carmelo Anthony and rapper 50 Cent. TMZ reported that RevolutionWear's suit claimed Jeter objected to 50 Cent's involvement because it would make the brand too "urban."

50 Cent responded to the report of Jeter's comment by posting a photo of him on Instagram and a message that said, "Wow, guess I'm not a Yankees fan anymore. LETS GO METS?"

Jeter issued a statement denying making the comments about 50 Cent. He said he was unaware of any legal action against him and added that Mathias Ingvarsson, RevolutionWear's founder, had threatened a negative publicity campaign if Jeter did not invest more cash in the business.

Jeter bought hundreds of thousands of dollars of the company's convertible promissory notes and joined its board of directors in 2011, said his suit, which was filed last week and made public on Wednesday.

Jeter, who played 20 seasons for the Yankees before retiring in 2014, arranged meetings with celebrities and potential business partners but never agreed to endorse products, according to the lawsuit filed in Delaware's Court of Chancery. He said the company struggled to create a market for its products and was looking for someone to blame for its financial troubles.   Continued...

New York Yankees former player Derek Jeter on the sideline prior to the game between the Michigan Wolverines and the Brigham Young Cougars at Michigan Stadium. Mandatory Credit: Rick Osentoski-USA TODAY Sports