Bad publicity leads Nestle to end IAAF partnership

Wed Feb 10, 2016 5:44pm EST
 
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ZURICH (Reuters) - Swiss food giant Nestle will end its partnership with the International Association of Athletics Federations because of scandal surrounding the sport, the company said on Wednesday.

The IAAF is in turmoil following widespread allegations of corruption and bribery.

"This decision was taken in light of negative publicity associated with allegations of corruption and doping in sport made against the IAAF," Nestle said in a statement.

"We believe this could negatively impact our reputation and image and will therefore terminate our existing agreement with the IAAF, established in 2012."

Nestle had a partnership with the IAAF Kids Athletics program.

"The IAAF is in discussion with Nestle concerning the final year of its five-year partnership with IAAF Kids’ Athletics," the IAAF said in a statement.

"This has been a successful program with 15 million kids aged 7 to 12 years in 76 countries taking part in fun team activities which promotes a healthy, active life style."

An independent commission of the World Anti-Doping Agency has stated in a report that "corruption was embedded" at the organization.

The report said that a clique run by former IAAF president Lamine Diack covered up organized doping and blackmailed athletes while senior officials looked the other way.   Continued...

 
A Nestle logo is pictured on sample products on display at the company headquarters in Vevey February 19, 2015. Nestle, the world's largest packaged foods maker, forecast sales to rise 5 percent this  REUTERS/Denis Balibouse