Global game missing 'Tiger' factor, says top executive

Thu Feb 25, 2016 3:35pm EST
 
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By Rick Horrow

(Reuters) - While exciting young guns Jordan Spieth, Rory McIlroy and Jason Day have been pivotal in drawing a wide audience to the game, the sport is missing the 'Tiger' factor when it comes to 'fringe fans', says a leading golf executive.

Tiger Woods, the greatest player of his generation and arguably of all time, has not competed since August after enduring setbacks in his recovery from back surgeries and has not set a timetable for his return to the PGA Tour.

"You can never replace Tiger Woods, just like you can't replace Arnold Palmer, Jack Nicklaus, and Gary Player," Ken Kennerly, executive director of the PGA Tour's Honda Classic which is being played this week, told Reuters.

"Tiger, it's difficult to replace him. In my opinion, without him in the game, we're missing something.

"Tiger Woods is still Tiger Woods, and when he showed up at the Wyndham Championship last year in August and played well, and was (in) one of the last couple (of) final groups ... the (television) ratings were off the charts."

Woods had his best tournament in nearly two years at the Wyndham Championship in North Carolina where he flirted with the lead but missed several birdie opportunities in the final round before finishing four strokes behind winner Davis Love III.

"Does it minimize the negative impact that Tiger has by not participating? Probably a little," said Kennerly, who is also a golf executive with sports management company IMG.

"He still delivers that fringe fan that golf needs. We saw it directly when Tiger hurt himself and couldn't play last year's Honda Classic ... the spike in ticket sales we normally get leading up to the tournament had softened a little bit.   Continued...

 
Aug 11, 2015; Sheboygan, WI, USA; Tiger Woods speaks at a press conference during a practice round for the 2015 PGA Championship golf tournament at Whistling Straits -The Straits Course. Mandatory Credit: Michael Madrid-USA TODAY Sports