LONDON (Reuters) - British Grand Prix track Silverstone is in talks to lease the circuit’s property to Jaguar Land Rover, the owners of the Formula One site said after a vote of its members authorized the board to continue discussing the deal.
JLR, which is owned by India’s Tata Motors, has been considering turning the site into a “heritage center” to show off the company’s cars alongside its offices, a hotel and visitor center, British media have reported.
Members of the British Racing Drivers’ Club (BRDC), which own the central English track and surrounding land, voted on Thursday evening to continue discussions with JLR, the body said in a statement.
“The potential deal ... would align Silverstone with two premier British brands and put the BRDC on a stronger financial footing,” a spokeswoman said.
Jaguar Land Rover did not immediately respond to a request for comment from Reuters.
JLR could operate the site as an equivalent to locations such as Daimler’s Mercedes-Benz World in London, which offers family days including driving experiences, guided tours and simulated rides, raising extra revenue for the firm.
Reporting by Costas Pitas, editing by David Evans