F1 text driver? Haryanto sees money in messaging

Thu Apr 28, 2016 3:44pm EDT
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By Alan Baldwin

SOCHI, Russia (Reuters) - Indonesia's first Formula One driver Rio Haryanto is hoping text messaging, and many millions of potential helping hands, can raise money to keep his dreams on track.

The 23-year-old made his debut this season with Manor Racing, who have made big progress despite being the smallest team on the starting grid, but the deal requires a budget contribution.

Indonesian media has put the amount needed at 15 million euros ($17.01 million), with state-owned oil and gas company Pertamina paying five million and the Ministry of Tourism also assisting.

The latest initiative, backed by the Indonesian government and telecoms companies, aims to raise money by encouraging fans to show support by texting RIO to the number 7788. Haryanto races with the number 88 on his car.

"Basically it's the sports minister's idea to generate funding," Haryanto told Reuters at the Russian Grand Prix on Thursday. "They want to get as much as they can to get the budget for Formula One.

"You send a text message to the number and then its about 5,000 rupiah ($0.3792) per message if you are willing to support me to have some extra funding.

"It's been going already for one week and I don't know what amount we have got so far. It's going quite well and we'll see what's the result," added the driver.

Haryanto has 467,000 followers on Twitter alone, more than many established F1 racers, while Indonesia has a population of around 250 million.   Continued...

Formula One -  Australia Grand Prix - Melbourne, Australia - 18/03/16 - Manor Racing F1 driver Rio Haryanto shuts his eyes as he sits in his car during the first practice session at the Australian Formula One Grand Prix in Melbourne.   REUTERS/Brandon Malone