Carvalhal chases fame and fortune for Sheffield Wednesday

Fri May 27, 2016 10:58am EDT
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LONDON (Reuters) - Jose Mourinho may be making headlines again but a lesser-known Portuguese manager will this weekend hope to give Sheffield Wednesday their biggest day for almost a quarter of a century by returning them to the Premier League.

Carlos Carvalhal, 50, was a surprise choice to take charge of the Yorkshire club last pre-season but in 10 months he has transformed them from a side regularly struggling in the bottom half of the Championship (second tier).

On Saturday they play Hull City at Wembley in the playoff final for a prize frequently described as the most lucrative in sport for any one-off fixture.

Latest estimates suggest that joining Burnley and Middlesbrough, the two clubs already promoted to next season's Premier League, would be worth a minimum of 170 million ($248.8 million) pounds.

"Sheffield Wednesday could see a revenue uplift of £170m if they secure promotion," George Parrett of financial analysts Deloitte told Reuters.

The company believes this could rise as high as 290 million if they survive their first season at the higher level.

With a lucrative new broadcast deal kicking in from August, even the club finishing bottom next season are guaranteed 100 million pounds, plus four years of subsequent 'parachute payments' after being relegated.

That is in addition to extra matchday revenue and sponsorships.

While Hull were in the top tier as recently as 2014-15, Wednesday have not been there since 2000.   Continued...

Britain Football Soccer - Sheffield Wednesday v Brighton & Hove Albion - Sky Bet Football League Championship Play-Off Semi Final First Leg - Hillsborough - 15/16 - 13/5/16
Sheffield Wednesday manager Carlos Carvalhal. Action Images / Craig Brough