LA abuzz for Rams, but how long will honeymoon last?

Tue Sep 6, 2016 10:40am EDT
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By Mark Lamport-Stokes

LOS ANGELES (Reuters) - While there is palpable excitement for NFL fans in Los Angeles as they celebrate the return of the Rams to the city after two decades away in St. Louis, there is also a strong sense of "Let's wait and see."

The Rams are not expected to set the league alight with the quality of their play, having posted nine straight losing seasons with just four winning campaigns during their 21 years in St. Louis and a cumulative 64-127-1 record.

In addition, Los Angeles is the nation's second-largest media market and its sports fans have been spoilt for choice over the years, given the many championships won by some of the city's other professional teams.

What is certain, though, is that the Rams will be able to enjoy something of a honeymoon period as their fans flock in big numbers to the iconic Coliseum for the first few home games of the upcoming season.

When the Rams beat the visiting Dallas Cowboys in an exhibition last month, the reported attendance was 89,140 - a preseason record for a game played in the United States – so fan attendance is unlikely to be a problem in the early going.

And while there will be some pressure on head coach Jeff Fisher to produce a winning formula in Los Angeles, most Rams fans will acknowledge he faces a tough task in the ultra-competitive NFC West, arguably the league's toughest division.

WAITING GAME   Continued...

Apr 29, 2016; Los Angeles, CA, USA; Los Angeles Rams coach Jeff Fisher (left) and quarterback Jared Goff at press conference at Courtyard L.A. Live to introduce Goff as the No. 1 pick in the 2016 NFL Draft. Mandatory Credit: Kirby Lee-USA TODAY Sports