CONCACAF could rebrand after 'toxic' past, says new president

Wed Oct 5, 2016 6:48am EDT
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By Alan Baldwin

LONDON (Reuters) - CONCACAF could change its name to create a new brand image and distance itself from a "toxic" past, the president of the body that governs soccer in North and Central America and the Caribbean said on Wednesday.

"We're going to go through an exhaustive process in terms of both brand, just the logo itself, and if you are going to look at the logo you might as well look at the name as well," Victor Montagliani told Reuters.

"Is it (the name) conducive to the brand, do we need to change so it's a little bit more slick?," the Canadian said at the Leaders sport business conference at Chelsea's Stamford Bridge ground.

"Obviously there has been some toxic waste there," he added. "But it's more looking forward..."

Montagliani, elected in May, said the issue was on the agenda at CONCACAF's last council meeting.

The Miami-based confederation has been at the center of a corruption scandal that has engulfed world soccer, during which 42 individuals and entities have been charged in the United States on a variety of graft-related offences.

Three past CONCACAF presidents, Trinidad and Tobago's Jack Warner, Cayman Islander Jeffrey Webb and Honduran Alfredo Hawit, have been charged.

The body voted for wide-ranging reforms in February, including a new independent ethics committee.   Continued...

CONCACAF President Victor Montagliani attends a news conference at the Guatemala Soccer Federation in Guatemala City, Guatemala, August 30, 2016. REUTERS/Saul Martinez