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May 13 (Reuters) - Hudson's Bay Co :
* Qtrly consolidated comparable sales increased 4.4%, down 1.0% on a constant currency basis
* Qtrly total digital sales increase of 7.4% on a constant currency comparable basis
* "results reflect our diversification across both geography and retail concepts"
* Hudson's bay company announces comparable sales results for the first quarter ended April 30, 2016 Source text for Eikon: Further company coverage: (Bengaluru Newsroom: +1-646-223-8780)