RIM to spice BlackBerry 10 AppWorld with local flavors

Thu Nov 15, 2012 2:37pm EST
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* RIM aims to have about 100,000 apps on BB10 at launch

* Looking to offer top 200 to 400 apps from every region

* CEO says is getting very encouraging feedback on BB10

By Euan Rocha

WATERLOO, Ontario, Nov 15 (Reuters) - Research In Motion is pushing for app quality, not quantity, with its make-or-break BlackBerry 10 devices set for launch on January 30, and targeting applications to customers in various regions.

RIM's projected 100,000 apps - a record for any new platform at launch - will still be a fraction of those available on Apple Inc or Google Inc devices.

But it is a stronger showing than RIM's PlayBook tablet computer which was slammed at its 2011 launch for a dearth of apps and incomplete software.

In an interview with Reuters on Wednesday, RIM Chief Executive Thorsten Heins admitted that app libraries play a crucial role in the success or failure of smartphones. But he said the game is not just about numbers.

"The tactic we are deploying is by country and by region. We are aiming to have the most important 200 to 400 apps available, because many applications are regional and they really do have a regional flavor," Heins said.   Continued...