RIM outlines program for enterprise clients to adopt BB10

Thu Dec 6, 2012 4:59am EST
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* RIM sees program as lynchpin for transition to BB10

* Program to be introduced in a phased manner

* Short positions in RIM shares on TSX fall sharply

By Euan Rocha

TORONTO, Dec 6 (Reuters) - Research In Motion outlined a step-by-step program on Thursday to help its large base of enterprise clients transition across to its soon to be launched new BlackBerry 10 platform.

RIM is betting that the new devices, set to be launched on Jan. 30, will revive its fortunes. But the fate of the BB10 smartphones will in a large part be decided by corporations and government agencies the world over that are big users of RIM's BlackBerry devices, which have long been renowned for a strong set of security features.

The Waterloo, Ontario-based company, once a pioneer in the smartphone arena, has ceded market share to Apple Inc's iPhone and devices powered by Google's market-leading Android operating system.

RIM promises its new devices will be faster and smoother than previous smartphones, and will have a large catalog of apps that are crucial to the success of any new line of smartphones.

While RIM's low-end smartphones still enjoy strong sales in emerging economies across the globe, sales of its higher-end phones, especially in the developed world have fallen sharply.   Continued...