UPDATE 1-RIM says users line up to try new BlackBerry 10 platform

Wed Jan 16, 2013 2:46pm EST
 
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* More than 1,600 clients registered in North America

* Beta-testing of BlackBerry Enterprise Server 10 expands

* RIM shares up more than 3 pct on Nasdaq and TSX (Adds details, background, trading)

By Euan Rocha

TORONTO, Jan 16 (Reuters) - BlackBerry maker Research in Motion is helping customers prepare to switch to its soon-to-be-launched BlackBerry 10 smartphones that it hopes will help it reclaim market share from rivals such as Apple Inc.

RIM is betting that the new range of touch-screen and keyboard devices, set for a Jan. 30 launch, will revive its fortunes.

The company was "very enthused by the engagement and response of our customer base" to a program aimed at persuading them to adopt the BlackBerry 10 devices, Bryan Lee, senior enterprise accounts director, told Reuters on Wednesday.

Indeed, whether it will be successful in clawing back market share will depend on the response from RIM's top clients, like companies and government agencies, who have long valued the strong security features that BlackBerry devices offer.

Lee said more than 1,600 customers in North America had registered for its recently launched BlackBerry 10 Ready Program and more than a thousand were actively using the program, which offers customers access to services, information and tools to ease their transition to the BlackBerry 10 and the BlackBerry Enterprise Server 10.   Continued...