UPDATE 2-BlackBerry plans security feature for Android, iPhone

Thu Mar 14, 2013 12:33pm EDT
Email This Article |
Share This Article
  • Facebook
  • LinkedIn
  • Twitter
| Print This Article | Single Page
[-] Text [+]

* Feature replicates BlackBerry Balance for other platforms

* Move may help stem declines in service revenue

* BlackBerry shares slip after big gains on Wednesday (Adds details, analyst comment, background; updates share price move)

By Euan Rocha

TORONTO, March 14 (Reuters) - BlackBerry will offer technology to separate and make secure both work and personal data on mobile devices powered by Google Inc's Android platform and by Apple Inc's iOS operating system, the company said on Thursday.

The new feature could help BlackBerry sell high-margin services to enterprise clients even if many, or all, of their workers are using smartphones made by BlackBerry's competitors. That may be crucial for the company as it has lost a vast amount of market share to the iPhone and to Android devices, such as Samsung Electronics Co's Galaxy line.

Jefferies analyst Peter Misek said he expects BlackBerry's device management software to gain traction this year, and boost revenue next year.

"Supporting devices with the best, most secure, and easiest-to-use mobile solution should enable RIM to transform into what we believe is an attractive model," he said in a note to clients.

The offering could help BlackBerry shore up its profitable services business. BlackBerry's shares plunged in December after it said it would change the way it charges for services, cutting fees for customers that do not need advanced security and other enhanced features.   Continued...