BlackBerry to offer revamped mobile device management tool
By Euan Rocha
TORONTO Feb 25 (Reuters) - BlackBerry Ltd plans to launch a new tool for business and government customers to manage mobile devices on their networks, part of a drive by the one-time smartphone pioneer to focus on its profitable enterprise or services business.
The company said on Tuesday it would launch BlackBerry Enterprise Service 12, or BES12, to unify its existing platforms and provide clients with increased flexibility and security.
Following a decline in popularity of its once iconic devices, BlackBerry is striving to reinvent itself under new Chief Executive John Chen.
It hopes that focusing on its enterprise business, which has long been a core strength, will help revive its fortunes, as its new line of BlackBerry 10 devices have failed to win back market share from iPhone and Android devices.
BlackBerry said BES12, which is to be launched by the end of 2014, will unify the existing BES10 and BES5 platforms that its clients currently use to manage mobile devices on their internal corporate and government networks.
While BES5 manages BlackBerry's older generation of devices, its BES10 offering allows clients to manage its new generation of devices powered by its BlackBerry 10 operating system, along with devices that run on Apple's iOS operating system and Google's market-leading Android operating system.
"With both BES5 and BES10 we have mobile device management platforms, but the breadth of functionality we provided on those was relatively narrow," said John Sims, the head of BlackBerry's enterprise business in an interview.
"We wanted to expand the platform and BES12 is positioned as the next step on that axis. We will be able to provide seamless enterprise mobility management to the whole family of BlackBerry devices, as well as much stronger capabilities in the cross platform space," said Sims, noting that BES12 will allow those using iOS and Android devices on corporate networks to enjoy a much more seamless user experience. Continued...