UPDATE 3-IBM, Twitter to partner on business data analytics

Wed Oct 29, 2014 4:22pm EDT
 
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(Adds analyst comment, background on IBM and apple deal and clarifies that Reuters' parent company also sells twitter data)

By Marina Lopes

WASHINGTON Oct 29 (Reuters) - International Business Machines Corp on Wednesday announced a partnership with Twitter to help shape business decisions using data collected from tweets worldwide.

IBM will help businesses predict trends in the marketplace and consumer sentiment about products and brands and will train 10,000 employees to consult businesses on the best use of Twitter data.

IBM chief executive Ginni Rometty has been trying to shift the 100-year-old company's focus away from commoditized hardware to higher-value cloud and data analytics products.

In July, IBM announced a partnership with Apple Inc to offer iPads and iPhones loaded with applications geared towards enterprise clients.

"Here we are seeing an alignment of old tech and new tech companies. It is the second such deal that IBM has announced in the last couple months. They realize they don't have all the answers and a lot of other companies have asset offerings that can be matched well," said Scott Kessler, analyst at S&P Capital IQ in New York.

In April, Twitter acquired social data provider Gnip to burrow into the 500 million tweets sent daily on its network.

Enterprise clients will now be able to filter the data based on geography, public biographical information and the emotion expressed in the tweet.   Continued...