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(New throughout, adds more details and comment from Consumers Union comment)
By David Shepardson
WASHINGTON, Aug 19 (Reuters) - More than 30 major technology and communication companies said on Friday they are joining the U.S. government to crack down on "robocalls," automated, prerecorded phone calls that regulators have labeled a "scourge."
AT&T Inc, Google parent Alphabet Inc, Apple Inc, Verizon Communications Inc and Comcast Corp are among members of the "Robocall Strike Force" that held its first meeting with the U.S. Federal Communications Commission.
The strike force will report to the FCC by Oct. 19 on "concrete plans to accelerate the development and adoption of new tools and solutions," said AT&T Chief Executive Officer Randall Stephenson, chairman of the group.
The strike force hopes to implement Caller ID verification standards to help block calls from spoofed phone numbers and consider a "Do Not Originate" list that would block spoofers from impersonating legitimate phone numbers from governments, banks or others.
FCC Chairman Tom Wheeler in July urged major companies to take new action to block robocalls, which often come from telemarketers or scam artists.
"This scourge must stop," Wheeler said on Friday, calling robocalls the No. 1 complaint from consumers.
"The bad guys are beating the good guys with technology," Wheeler said. In the past, he has said robocalls continue "due in large part to industry inaction."
Stephenson emphasized "the breadth and complexity" of the problem.
"This is going to require more than individual company initiatives and one-off blocking apps," Stephenson said. "Robocallers are a formidable adversary, notoriously hard to stop."
The FCC does not require robocall blocking and filtering but has strongly encouraged phone service providers to offer those services at no charge.
The strike force brings together carriers, device makers, operating system developers, network designers and the government.
"We have to come out of this with a comprehensive play book for all of us to go execute," Stephenson said. "We have calls that are perfectly legal, but unwanted, like telemarketers and public opinion surveyors. At the other end of the spectrum, we have millions of calls that are blatantly illegal."
Stephenson said technical experts representing the companies have had "preliminary conversations about short- and longer-term initiatives."
Joan Marsh, AT&T vice president of federal regulatory issues, called the problem complicated. "We have been wrangling with this problem long enough to know there is no silver bullet," she said. "Nothing by itself is going to do it."
Other companies taking part include Blackberry Ltd, British Telecommunications Plc, Charter Communications Inc, Frontier Communications, LG Electronics Inc, Microsoft Corp, Nokia Corp , Qualcomm Inc, Samsung Electronics Co Ltd , Sirius XM Holdings Inc, T-Mobile US Inc and U.S. Cellular Corp.
Consumers Union, a public advocacy group, said the task force is a sign "phone companies are taking more serious steps to protect their customers from unwanted calls." (Reporting by David Shepardson; Editing by Chizu Nomiyama, Lisa Von Ahn and David Gregorio)