CORRECTED-Eyeing holiday sales, more U.S. retailers to open on Thanksgiving

Thu Nov 28, 2013 11:27am EST
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(Corrects to "2012" from "2013" in the third from last paragraph)

By Lisa Baertlein

Nov 28 (Reuters) - Macy's Inc and a slew of other U.S. retailers are opening on Thanksgiving for the first time ever in a bare-knuckled brawl for a bigger slice of overall holiday sales.

But it might not be so easy to lure most Americans from their turkey and football - particularly if the weather is foul.

Department store rivals Kohl's Corp and J.C. Penney Co Inc led a string of Thanksgiving opening announcements after Macy's said it would open its U.S. stores on the popular holiday, ending a 155-year tradition.

Sales trends, survey results and an online "Save Thanksgiving" backlash suggest that shoppers may resist the urge to splurge on the popular holiday.

But with six fewer shopping days this year than in 2012, retailers who get nearly half of annual profits during winter holiday season are nibbling away at Thanksgiving.

Target Corp, Best Buy Co Inc and Toys R Us are opening earlier on Thursday than they did last year.

Kmart is opening at 6 a.m. and many will offer so-called doorbuster deals starting as early as 6 a.m. EST (1100 GMT) on Thanksgiving. Meanwhile, many Wal-Mart Stores Inc U.S. locations will be open all day with Thanksgiving specials offered beginning at 6 p.m.   Continued...