Music video hub Vevo monthly viewership up nearly 50 pct to 6 bln

Tue Apr 22, 2014 6:33pm EDT
 
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By Kevin Gray

MIAMI, April 22 (Reuters) - Vevo, the online music video hub that is a joint venture of two of the world's biggest music labels, has seen a nearly 50 percent increase in the number of music videos streamed each month from its platform, the company's top executive said on Tuesday.

The company, which is controlled by Universal Music Group and Sony Music Entertainment, hit a monthly average of nearly 6 billion views in December, a 46 percent rise from a year earlier, said Rio Caraeff, the chief executive officer.

About 65 percent of the videos are being watched on mobile phones, according to the company.

"On a global stage, it's really all about mobile," Caraeff said in Miami, where he was participating in the Billboard Latin Music Conference. "Mobile and tablet and television are where the majority of the views are happening."

A growing number of people watch music videos from the platform on smartphones, tablets or web-connected TVs using Apple TV, Roku and XBox devices.

Google Inc is a minority stakeholder in New York-based Vevo, which was founded in 2009. Universal Music is a unit of Vivendi SA, and Sony Entertainment is part of Sony Corp.

The online music video service started out distributing videos to AOL and Google's YouTube, creating revenue from a portion of the advertising revenue it generated.

Of the approximately 6 billion music videos streamed each month, 5 billion occur outside the United States, Caraeff said. The top countries include the UK and Germany. Vevo offers its own service in more than 13 countries and will soon roll out in Mexico.   Continued...