UPDATE 2-Canada's Rogers protects wireless margin, growth slips
(Adds executive comments from conference calls, share price)
By Alastair Sharp
TORONTO, July 24 (Reuters) - Rogers Communications Inc chose quality over quantity in the second quarter, shunning wireless promotions in order to protect margins as mobile subscriber growth fell.
The company, Canada's largest mobile phone company, took a 24 percent hit to net income, it said on Thursday, but investors cheered the early results of a refreshed business strategy with a 2.7 percent share price rise in early trade.
"Given low expectations and the lack of change in 2014 guidance, today's release may provide some relief," Canaccord Genuity analyst Dvai Ghose wrote in a note to clients. "All in all we see some signs of progress."
Rogers added 38,000 net wireless subscribers on contracts, a sharp drop from the 98,000 added a year ago. But the average Rogers wireless customer, a blend of contract and prepaid subscribers, paid more per month in this quarter, at C$59.18, versus the previous one.
The lower volume of smartphone sales and upgrades, which Rogers must pay upfront to handset manufacturers, helped lift adjusted operating profit for the unit.
The Toronto-based company, which is also a major cable television provider, faces tough competition in its major markets and uncertainty around government policy that could usher in an upstart challenger.
Quebecor Inc, a regional operator, has said it would consider buying small rivals to expand to become a fourth national wireless operator, a key goal of the federal government's telecom policy. Continued...