Canada's Telus says wants in on 'Internet of things' growth
* Offering includes retail traffic analysis, food safety
* Latest push beyond traditional telecom services
By Alastair Sharp
TORONTO, Dec 10 (Reuters) - Telus Corp launched a package of technologies that connect and control machines via the Internet on Wednesday as the Canadian telecom company bids to generate sales from the so-called "Internet of things".
Among the services Telus will offer are retail traffic analysis so that stores can better stock their shelves, and a safety application that will allow restaurants to check conditions such as air and food temperature and water flow.
The services are part of an emerging trend in which technology and telecom companies add processors, sensors and Web connectivity to objects as diverse as soccer balls and industrial machinery.
"The driving force behind it is focusing less on the technology and more on making business easier and consumers' lives better," Shawn Sanderson, the head of Telus's Internet of things campaign, said ahead of the launch.
The portfolio of services available at launch will be expanded over the next two years, he said.
Vancouver-based Telus said customers will be able to avoid large upfront capital expenditures by billing the offerings as a monthly service. Continued...