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(Corrects Jan. 25 story to say 200, not 400, jobs cut)
TORONTO, Jan 25 (Reuters) - Rogers Communications Inc said on Monday it would cut around 200 media jobs starting in February, blaming a weak ad market, shifting audience habits and competition from global rivals.
The Toronto-based company said the jobs affected were in conventional TV, radio, publishing and back-office operations and accounted for 4 percent of the media arm's workforce.
Its media group provides around 15 percent of revenue at Rogers, which also sells phone, television and Internet services.
Reporting by Alastair Sharp; Editing by Steve Orlofsky