High-end models lift LG to No.3 smartphone maker by sales

Thu Apr 11, 2013 4:06am EDT
 
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* Apple, Samsung remain at the top

* LG shares up 54 pct from July 2012 low

* Software upgrades aimed at Samsung's Galaxy

SEOUL, April 11 (Reuters) - LG Electronics Inc has become the world's No.3 smartphone maker behind Apple Inc and Samsung Electronics Co Ltd for the first time in the $223 billion market, industry data showed, as solid sales of high-end models helped it win customers.

LG saw its smartphone market share rise to 3.2 percent in the fourth quarter by sales, propelling it to the third spot for the first time, while rival HTC Corp slid to fourth, data from research firm Strategy Analytics showed.

Samsung and Apple took a combined 71.4 percent of the market and the rest is split among firms such as LG, HTC, Sony Corp and BlackBerry, the data showed.

Reflecting growing optimism that LG's smartphone business will recover, LG Electronics shares have gained 54 percent from their 2012 low hit in late July. The shares ended up nearly 2 percent on Thursday at 86,600 won, the highest in more than a year.

LG is betting high-end models that boast powerful hardware and software features and a fast 4G connection will help it rebuild its tarnished handset brand quality and increase its market share of the lower-end segment as well.

The South Korean company announced on Thursday software upgrades for its flagship Optimus G Pro model that will allow consumers access to features that Samsung touted as major selling points of its upcoming Galaxy S4. The move is its latest attempt to boost appeal to upmarket consumers before rival products hit the market.   Continued...