UPDATE 1-Hyundai Motor looks to new Genesis to lift U.S. sales

Mon Nov 25, 2013 11:31pm EST
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* New Genesis, Sonata key to reversing fortunes in S.Korea, U.S.

* Hyundai looks to sell 10 percent more cars in U.S. next year

* Fuel economy drops, prices rise in S.Korea

By Hyunjoo Jin

SEOUL, Nov 26 (Reuters) - Hyundai Motor unveiled a sleek revamped version of its high-end Genesis sedan in South Korea on Tuesday, a key model along with the upcoming Sonata family car, to revive momentum in its key home and U.S. markets.

Hyundai, the world's fifth-biggest automaker along with Kia Motors, is looking to lift its total U.S. vehicle sales by 10 percent next year on the back of the release of the new Genesis and, more importantly, the Sonata sedan.

The South Korean automaker said the new Genesis would offer improved riding, handling and high-tech features to take on the likes of higher-priced Mercedes and BMW, but the model's fuel economy dropped.

The new Genesis will arrive in U.S. showrooms in the first half of next year, followed by the Sonata, Hyundai's second best-selling car in the United States.   Continued...