MARKET PULSE-Twitter, McDonald's, Sysco, Prana, YRC, Given Imaging

Mon Dec 9, 2013 3:34pm EST
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(For more market insights, including options activity, click on ; for the Day Ahead newsletter; for the Morning News Call newsletter, U.S. stocks rose modestly on Monday after positive Chinese trade and inflation data, but investor enthusiasm was tempered before speeches on the economy by top Federal Reserve officials. The Dow Jones industrial average was up 0.01 percent at 16,021.97, the S&P 500 was up 0.11 percent at 1,807.12 and the Nasdaq Composite was up 0.03 percent at 4,063.61.

** TWITTER INC, $49.12, +9.28 pct

Twitter shares soared more than 9 percent to their highest level since the company's initial public offering after a spate of product announcements that could boost its revenue prospects.

Twitter on Thursday officially began allowing marketers to show individually tailored ads on Twitter based on which websites the user has previously visited. The cookie-based targeted ads, as they are known, are expected to fetch higher ad prices for Twitter.

CRT Capital Group analyst Neil Doshi said Twitter's Tailored Audiences product, similar to Facebook Inc's Custom Audiences, highlights the fact that Twitter is moving aggressively to create new ad products, and that is the reason why the stock is up.

"I think people are processing the news a little more. This (kind of product) is the primary drive for pricing improvement at Facebook, and this could be a big opportunity for Twitter," Doshi said.

** MCDONALD'S CORP, $95.63, -1.21 pct   Continued...