UPDATE 1-Huawei says Q3 smartphone shipments jump 26 pct, strong demand for high-end devices

Thu Oct 23, 2014 4:52am EDT
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* High-margin premium phone shipments double

* Shipped about 51 mln smartphones globally so far this year

* Q4 global smartphone shipments to grow up to 80 pct Q/Q

By Yimou Lee

HONG KONG, Oct 23 (Reuters) - China's Huawei Technologies Co Ltd said third-quarter smartphone shipments jumped 26 percent year-on-year, doubling devices shipped to the high-margin premium market dominated by Samsung Electronics Co Ltd and Apple Inc.

Shenzhen-based Huawei, the world's third-biggest smartphone supplier after the dominant pair, shipped 16.8 million smartphones globally in the quarter ended Sept. 30, according to company data. About a quarter of those were mid- to high-end models, more than twice as many as the same period last year.

"We are breaking our bottlenecks of mid- to high-end models step by step, especially in overseas markets," Huawei consumer business group marketing executive Shao Yang told Reuters in an interview.

Huawei, like Chinese rivals Lenovo Group Ltd and ZTE Corp , is better known for selling low- and mid-priced handsets in emerging markets than high-end models in developed countries.

Industry watchers say that although Huawei's premium devices are cutting-edge, the company has struggled to break into the high-end sector markets like the United States due to a lack of brand recognition and security concerns. Huawei had 6.7 percent of the global smartphone market in the second quarter, a distant third behind Samsung Electronics and Apple, according to analysis firm IDC.   Continued...