UPDATE 2-Transformers, Marvel toys power Hasbro quarterly profit

Mon Oct 20, 2014 1:59pm EDT
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(Adds analysts' comments, details, shares)

By Nayan Das

Oct 20 (Reuters) - Hasbro Inc, the second-largest U.S. toymaker, reported a strong quarterly profit, driven by robust sales of Marvel and Transformers action figures in emerging markets such as Latin America and the Asia Pacific region.

The company's shares rose as much as 4.26 percent in morning trading on Monday.

Hasbro's results were stronger than those of larger rival Mattel Inc, which last week posted its fourth straight quarterly fall in sales.

Mattel has been facing a three-year slump in sales of its Barbie dolls. The company's other dolls, such as American Girl and the Monster High line, have failed to make up for Barbie's falling market share.

Hasbro, in contrast, reported a 5 percent rise in third-quarter sales in its girls' category, driven by sales of My Little Pony and the "Hunger Games" inspired Nerf Rebelle bow and arrow toys.

Mattel's Barbie brand has peaked and the company's product line is not as exciting as it once was, MKM Partners' analyst Eric Handler said.

Hasbro's movie franchise-based toys are a stronger driver of revenue growth than Mattel's core toy brands.   Continued...