UPDATE 2-Alliance Data boosts forecast for second time this year
* Raises FY forecast for second time in 2014
* Second-quarter core EPS $2.90 cents vs est $2.73
* Revenue at LoyaltyOne up 62 pct
* Shares up 3 pct (Updates share movement, background)
July 17 (Reuters) - Credit card processor Alliance Data Systems Corp bumped up its full-year earnings forecast for the second time this year after posting a better-than-expected quarterly profit, helped by strong sales in its customer loyalty programs business.
Sales at the unit, LoyaltyOne, jumped 62 percent to $355.6 million in the second quarter, accounting for about 28 percent of the total revenue.
Alliance Data's shares were up 1 percent at $278.09 midday on the New York Stock Exchange.
LoyaltyOne owns and operates the Air Miles Reward Program, one of the top loyalty programs in Canada.
The company's private-label credit cards business also performed well during the quarter. Continued...