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** Canadian yogawear retailer's U.S.-listed shares up 4.9 pct at $69.66
** Sterne Agee raises rating on stock to "buy" from "hold"; Cowen and Co raises price target to $74 from $72
** Analysts at Sterne Agee say they expect company's 2015 investments to pay off by early next year; also expect new offerings for men and women to attract customers and drive sales and margins by Q4 2015 or Q1 2016
** Of 38 analysts covering stock, 18 have "buy" or higher ratings, 15 rate it "hold" and five "sell"
** Stock has a median price target of $70
** Up to Tuesday's close, stock had risen 19 pct this year