Witches and thrones: Indian animators cash in on special effects boom

Mon Oct 12, 2015 5:00pm EDT
Email This Article |
Share This Article
  • Facebook
  • LinkedIn
  • Twitter
| Print This Article | Single Page
[-] Text [+]

* India-based animators' revenue grew 13 pct year-on-year

* More Hollywood demand spurring growth

* Studios looking at boosting local demand

By Nivedita Bhattacharjee

MUMBAI, Oct 13 (Reuters) - They call themselves Hollywood's best-kept secret: India's animators, long-time partners for the likes of Walt Disney Co, are reaping the rewards of surging demand for visual effects and gaining the confidence to venture out on their own.

India's animation industry generated revenue worth 44.9 billion rupees ($675.7 million) in 2014, a 13 percent increase from the previous year, according to data from a FICCI-KPMG report on India's media and entertainment industry.

The industry is expected to double in size to 95.5 billion rupees within five years, as Hollywood studios tap a large pool of low-cost, English-speaking animators who are familiar with Western culture.

So far, animators based in India have created crowd scenes and props for the Emmy award-winning TV series "Game of Thrones" as well as more prominent visual effects for films including Disney's 2014 Angelina Jolie movie "Maleficent" and Dreamworks Animation's "How to Train Your Dragon", among other Hollywood hits.

"We are one of those best kept secrets. We do all this amazing work and no one knows about it," said Biren Ghose, who runs the Indian subsidiary of U.S. firm Technicolor, which includes the India-based animation units that worked on "Maleficent".   Continued...