BUZZ-Adidas wins NFL quarterback Aaron Rodgers as advertising partner
** Adidas signs a multi-year partnership with NFL quarterback Aaron Rodgers of the Green Bay Packers, the most effective passer in the league's history and reigning NFL MVP
** The sportswear maker has been losing market share in the United States to rivals Nike and Under Armour and the German group has declared the market a priority this year. Winning prominent football players as advertising partners is part of the strategy
** Adidas's roster of football players - the most popular sports in the United States - includes Pro Bowlers DeMarco Murray of the Philadelphia Eagles, Jimmy Graham of the Seattle Seahawks and Von Miller of the Denver Broncos. "This is just the start, as we continue to reignite our brand in America," Adidas's U.S. head Mark King says in a statement
** Adidas shares are down 0.6 pct in early trades vs a 1 pct decline in the German blue-chip index DAX (RM: firstname.lastname@example.org)
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