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(Adds Entertainment One declining comment, paragraph 5)
April 13 (Reuters) - British commercial TV broadcaster ITV Plc is said to be pursuing a takeover of Canada's Entertainment One Ltd, Bloomberg reported on Wednesday, citing people familiar with the matter.
ITV, Britain's biggest commercial free-to-air broadcaster, has been in talks with Entertainment One. No final decision has been made, Bloomberg said.
It also said the talks may not result in a deal, citing the sources familiar with the situation.(bloom.bg/1Sgxyb0)
ITV was not immediately available for comment.
A representative for Entertainment One declined to comment on market speculation.
Based in Toronto with its shares listed in London, Entertainment One's high-profile partnerships in recent years include those with DreamWorks Studios and production company Mark Gordon Co (Reporting by Sneha Teresa Johny in Bengaluru; Editing by Jonathan Oatis and Peter Cooney)