INSIGHT-Key Canada win signals Boeing bid to regain market share
* Boeing jets chief tells staff winning key to funding growth
* Airbus aims to hold 60 pct of sales of new single-aisle jets
* Boeing seen pushing to restore equal market share vs Airbus
By Tim Hepher and Alwyn Scott
PARIS/SEATTLE, Dec 15 (Reuters) - A few months ago Boeing Commercial Airplanes Chief Executive Ray Conner launched an internal campaign to urge the company's staff to fight for every sale following a series of defeats to European rival Airbus.
Its slogan: "We're in it to win it."
No longer would Boeing let Airbus walk away with a larger share of the market with competitive deals. In the new campaign, Boeing would redouble efforts to recapture customers without sacrificing profitable growth.
On Wednesday, Conner's counter-offensive paid off with a $6.5 billion deal to sell up to 109 jets to Air Canada.
His long-time rival, Airbus's sales chief John Leahy, shrugged off the defeat, indirectly accusing Boeing of slashing prices aggressively to win the deal. Continued...