REFILE-Apple faces local battles as it prepares global payments push

Wed Apr 8, 2015 2:14pm EDT
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(Refiles to fix typographical error in headline, no change in text)

* Apple Pay global expansion slowed by local payment differences

* Seen likely to target countries with strong iPhone penetration

* Australia, China, UK viewed among likely next moves - experts

By Eric Auchard

FRANKFURT, April 8 (Reuters) - Apple has made mobile payments look easy, after a decade of mostly failed experiments by banks, telecom operators and retailers to woo consumers away from cards and cash.

Apple Pay has taken the United States by storm since its launch in September, and the company has said it already accounts for around $2 out of every $3 spent using "contactless" payments on the three big U.S. card networks.

But the tech giant will need a whole lot more magic as it looks to extend the service to international markets.

Unlike the consumer electronics business where Apple regularly rolls out new computers or phones in dozens of countries at once, there is no such thing as a unified payments market.   Continued...