Canadian shoppers wake up early for Black Friday

Fri Nov 23, 2012 9:45am EST
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By Allison Martell

TORONTO (Reuters) - Two hundred shoppers were in line to snag a free C$10 ($10) gift card as Toronto's downtown Eaton Centre opened at 6:00 a.m. (1100 GMT) on Friday, and some said they had been waiting for two hours.

While the early bird crowd would have been a disappointment at any major U.S. shopping center, it was new for Canada, which celebrates Thanksgiving in October and usually sees its best sales after Christmas.

Several shoppers said they wanted to be part of Canada's first Black Friday. Indeed, the sales went mainstream last year, when nearly all major retailers ran some kind of promotion, although traffic was modest.

Fotini Kourakos, 21, did her research and arrived with a plan. She has been to Black Friday sales in Canada before, but sees something different this year.

"This is the first year that they're stepping up their game, and they are actually doing bigger and better sales," she said. "They want to keep people in Canada."

Kourakos, a student, was one of about 130 people waiting outside Michael Kors Holding Ltd's store by its 7:00 a.m. opening, in what looked to be the only significant line for a specific retailer.

Sluggish growth, tough competition and Canadians' habit of crossing the border to the United States to shop has driven the spread of Black Friday promotions in Canada, though not all chains brand the sales "Black Friday."

Sabrina Chan, 34, arrived at 4:30 a.m. A regular cross-border shopper, she headed south just last week, and could not justify another trip.   Continued...