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TORONTO (Hollywood Reporter) - Canadian broadcaster CTV, host broadcaster of the 2010 Olympics from Vancouver/Whistler, is planning round-the-clock coverage of the Winter Games.
Keith Pelley, president of the CTV/Rogers Communications consortium that holds the Canadian rights to the Games, said Wednesday that the broadcaster intends to air or stream every second of the Vancouver/Whistler sporting action across a cluster of domestic TVetworks and media platforms.
"With our plethora of rights, consumers will be able to watch what they want and when they want it," Pelley said.
Exploiting Canada's five time zones and home-field advantage, CTV alone will air 22 hours of live sporting events and analysis daily. That's up from the 15 hours of daily coverage that the Canadian Broadcasting Corp. aired on average from the just-concluded Beijing Games.
The CTV/Rogers consortium also holds the Canadian rights to the 2012 Games from London.