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CALGARY, Alberta (Reuters) - Several industrial associations banded together on Wednesday in a campaign aimed at emphasizing the role of the energy sector in the economy of Alberta, Canada's top oil-producing province.
The aim for the sector, which has been under fire from environmental groups opposed especially to oil sands development, is to convince people in its home territory about its role in the economy and efforts to improve environmental performance, said the Canadian Association of Petroleum Producers, which is leading the push.
The groups also hope to avoid government policy moves that might be detrimental to its well-being, CAPP President David Collyer said. The Alberta government recently backtracked on increases to the royalty system after months of heated debate.
"The fundamentals of the message haven't changed," Collyer told reporters. "There was not broad alignment of Albertans and many of the people who are involved in our industry around acceptance, or acknowledgment, or buy-in to the kinds of messages that we're conveying."
Other groups behind the campaign include the Calgary Chamber of Commerce, Canadian Association of Oilwell Drilling Contractors, Small Explorers and Producers Association of Canada, Canadian Energy Pipeline Association, among others.
The groups will also work to promote more natural gas use, they said.
Reporting by Jeffrey Jones; Editing by David Gregorio