OTTAWA (Reuters) - Rogers Communications Inc said on Friday it will offer its cable and wireless customers access to programs from the Canadian Broadcasting Corp under its alliance with the public broadcaster.
The media conglomerate, which operates Canada’s biggest wireless network, said its digital cable and on-demand television and Internet services will offer prime-time series, news, sports and children’s programs.
The CBC programs will also be available for an on-demand mobile service that Rogers said it will soon launch.
Financial terms of the deal were not disclosed.
The CBC and National Post newspaper struck a deal to share content across their media platforms in October 2009.
A drop-off in advertising revenue has battered the media sector, as companies chopped marketing spending during the economic downturn. The CBC said in early 2009 that it would cut up to 800 jobs and planned to sell assets to make up for a C$171 million ($162.8 million) budget shortfall.
Reporting by Susan Taylor