Pepsi Canada to sell 7UP in recycled plastic bottle

Wed Jul 13, 2011 2:21pm EDT
 
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NEW YORK (Reuters) - PepsiCo Inc will soon sell its 7UP soft drink in Canada in bottles made from 100 percent recycled plastic, a move that paves the way for a wider roll-out to other drinks and other regions.

PepsiCo Beverages Canada said on Wednesday it will introduce the 7UP EcoGreen bottle in early August. The bottle, which will look and feel the same as current bottles, will be the first one in North America made fully of recycled PET plastic for a carbonated drink.

Recycled plastic is already in use for bottles of noncarbonated drinks like juices and waters, but its use in carbonated drinks is more challenging due to the pressure on the bottle.

Shifting to recycled plastic bottles in Canada, PepsiCo said, will save 6 million pounds of virgin plastic over one year, which translates to a 30 percent reduction in greenhouse gas emissions and a more than 55 percent reduction in energy use, based on current 7UP production levels.

(Reporting by Martinne Geller; Editing by Steve Orlofsky)