Pepsi Canada to sell 7UP in recycled plastic bottle

Wed Jul 13, 2011 3:27pm EDT
 
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By Martinne Geller

NEW YORK (Reuters) - PepsiCo Inc will soon sell its 7UP soft drink in Canada in bottles made from 100 percent recycled plastic, a move that paves the way for a wider roll-out to other drinks and other regions.

PepsiCo Beverages Canada said on Wednesday it will introduce the 7UP EcoGreen bottle in early August. The bottle, which will look and feel the same as current bottles, will be the first one in North America made fully of recycled PET plastic for a carbonated drink.

Richard Glover, president of PepsiCo Beverages Canada, said the recycled plastic could be used for other brands and in other regions, based on the expected success of the 7UP launch and a greater availability of recycled plastic.

"We expect that this will be something that all of the businesses will want to move forward with around the world. It's a technology that will expand as the supply increases," Glover said in an interview.

Recycled plastic is already in use for bottles of noncarbonated drinks like juices and waters, but its use in carbonated drinks is more challenging due to the pressure on the bottle.

PepsiCo's Canadian drink business invested $1 million in capital for the project.

Shifting to recycled plastic bottles in Canada, PepsiCo said, will save 6 million pounds of virgin plastic over one year, which translates to a 30 percent reduction in greenhouse gas emissions and a more than 55 percent reduction in energy use, based on current 7UP production levels.

7UP is the No. 1 lemon lime flavored soft drink in Canada, and No. 6 overall, according to a PepsiCo spokeswoman.

PepsiCo is also developing a plastic bottle made from plant material left over from the processing of its foods and drinks.

(Reporting by Martinne Geller; Editing by Steve Orlofsky and Richard Chang)