Rogers profit lifted by media business

Wed Oct 26, 2011 9:13am EDT
Email This Article |
Share This Article
  • Facebook
  • LinkedIn
  • Twitter
| Print This Article | Single Page
[-] Text [+]

(Reuters) - Rogers Communications said on Wednesday its quarterly earnings rose more than expected as a strong performance by its media unit compensated for a lackluster showing by its wireless business, Canada's largest.

Profit generated by the media unit, which produces television and radio content, rose 38 percent, boosted by solid advertising and subscriber growth from its specialty sports channel Sportsnet One.

That helped offset a 1 percent decline in profit from the wireless business. The drop reflected heavy upfront costs tied to a record number of new smartphone sales, while the average customer spent less on wireless service.

Smartphone sales may have been stronger but many customers likely were waiting for the October release of Apple's latest iPhone. Rogers is the country's largest wireless provider, with more than 9 million users.

Adjusted third-quarter net profit rose to C$485 million ($477.2 million), or 89 Canadian cents a share, from C$479 million, or 83 Canadian cents, a year earlier. Analysts had on average expected the Toronto-based company to earn 82 Canadian cents a share, according to Thomson Reuters I/B/E/S.

Operating revenue for the company, which owns publishing and media businesses as well as Major League Baseball's Toronto Blue Jays, rose 1 percent to C$3.15 billion. That was in line with analysts' average estimate of C$3.18 billion.

The results were released before the opening of regular trading on the Toronto Stock Exchange.

The average Rogers customer on a wireless contract paid C$72.08 a month in the quarter, down from C$74.47 a year earlier. Pre-paid users - who do not sign a long-term contract and typically use more basic phones - paid C$16.72, down 38 cents.

Rogers, along with Canada's other major established wireless operators, Telus and BCE's Bell, is facing pricing pressure as upstart carriers lure away value-conscious consumers.   Continued...

<p>A woman walks by a Rogers Plus store in Toronto February 16, 2011. REUTERS/Mark Blinch</p>