James Cameron, Hollywood's 3-D entrepreneur

Sun Apr 1, 2012 6:44pm EDT
 
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By Ronald Grover

LOS ANGELES (Reuters) - As Hollywood directors increasingly make their films in 3-D, the biggest financial winner is turning out to be one of their own: director James Cameron.

Cameron has emerged as one of Hollywood's hottest entrepreneurs by cashing in on the 3-D technology he created for "Avatar", which ranks as the highest-grossing film with a worldwide box office take of $2.8 billion.

Cameron also directed the second-highest grossing film of all time, the nautical disaster-romance starring Leonardo DiCaprio and Kate Winslet, "Titanic", which is set to return to theaters in 3-D on Wednesday.

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Graphic on Cameron's hits link.reuters.com/xen47s

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As George Lucas set the standard for special effects with "Star Wars", Cameron, 57, is setting the bar for 3-D technology with cameras he created and making millions for himself in the process by renting them to other film and TV directors.

The Cameron Pace Group, which the director formed 12 years ago with camera guru Vince Pace, last year generated revenue "in the ballpark of" $58 million, said its Chief Operating Officer O.D. Welch.   Continued...

 
Director James Cameron announces a long-term agreement which will bring "Avatar" themed lands to Disney parks, at a media briefing in Glendale, Calfornia in this September 20, 2011, file photo. Hollywood directors increasingly make their films in 3-D, the biggest financial winner is turning out to be one of their own: director James Cameron. Cameron has emerged as one of Hollywood's hottest entrepreneurs by cashing in on the 3-D technology he created for "Avatar", which ranks as the highest-grossing film with a worldwide box office take of $2.8 billion. Cameron also directed the second-highest grossing film of all time, the nautical disaster-romance starring Leonardo DiCaprio and Kate Winslet, "Titanic", which is set to return to theaters in 3-D on Wednesday. REUTERS/Fred Prouser/Files