After saying "Hello," DJ Solveig brings "Smash" to U.S.

Tue Aug 21, 2012 7:20pm EDT
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By Piya Sinha-Roy

LOS ANGELES (Reuters) - French DJ Martin Solveig caught the attention of the U.S. music audience last summer with his infectious dance hit "Hello," but he also has bigger plans -- to inject comedy into electronic dance music.

"Smash," the fifth studio album by Solveig, is the DJ's first record to get a U.S. release following his hit song "Hello," featuring indie artist Dragonette, which became a staple tune on airwaves and product commercials.

Solveig, 35, joins a growing list of European DJs such as David Guetta, Avicii and Swedish House Mafia who have crossed into the U.S. popular music charts as electronic dance music exploded into the mainstream last year.

Grammy Award-winning Los Angeles DJ Skrillex fused dubstep and grime -- derived from London's underground hip-hop scene -- while Dutch DJ Tiesto built his reputation playing traditional electro-house tunes.

Solveig, however, is not quite sure how to describe his own sound.

"Among the electronic music artists, I'm not the one who has the most recognizable trademark sound because I often use different elements and instruments," Solveig told Reuters. "I haven't invested in creating a signature sound, but if that's a good or bad thing, I don't know."

In his music videos, the French DJ shows a funny streak, throwing comedy into upbeat, catchy dance songs in a mix that has become his trademark.

For the "Hello" music video, Solveig squared off with fellow DJ Bob Sinclair in a tennis match on France's famous clay courts at Roland Garros stadium, with cameos from tennis stars Novak Djokovic and Gael Monfils.   Continued...