TV Guide app personalizes viewing choices

Mon Aug 27, 2012 7:48pm EDT
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By Natasha Baker

TORONTO (Reuters) - Television viewers can watch hundreds of shows via broadcast, cable, satellite TV and the Internet, as well as on-demand, but how does one manage all that content? TV Guide has an app to help.

TV Guide late last week released a free companion app for Apple's iOS devices called TV Guide Mobile. The highlight is its "Watchlist," a personalized guide based on user habits that consolidates the many viewing choices available.

Within Watchlist, users select their favorite shows, movies, celebrities and sports teams. The app consolidates content, then displays the various ways of viewing it.

Fans of George Clooney, for example, can see upcoming TV shows or movies starring the actor and being aired by a TV network or other provider. Or, they can watch instantly through direct links to streaming services such as Hulu or iTunes.

"Think of it as a 3D TV Guide for the future in which all your favorites are there in one easy-to-manage interface," said Christy Tanner, general manager of TV Guide Digital.

Users also can share what they are watching with their friends via social networks. This functionality, previously only available on TV Guide's website, has seen over 9 million user check-ins on the Internet.

In the app, check-ins also are used to create a "Trending Tonight" list - a social hot list of the most popular TV shows.

Tanner views the user data as a game-changer for networks and ad agencies looking to predict the next big hit.   Continued...