UK boy band One Direction big winner at MTV video awards

Thu Sep 6, 2012 11:36pm EDT
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By Jill Serjeant

LOS ANGELES (Reuters) - British boy band One Direction were the big winners at the MTV Video Music Awards on Thursday, edging out Rihanna and taking home three prizes to crown their arrival on the U.S. pop scene just six months ago.

The five baby-faced guys, contestants on the British version of TV singing contest "The X Factor," beat Justin Bieber and Rihanna for best pop video, and fellow all-boy British outfit The Wanted as best new artists.

They also won the most-shareworthy video award - which was voted on by fans - for their debut hit single "What Makes You Beautiful" and later performed their latest release "One Thing" to hordes of screaming girls at the two-hour Los Angeles ceremony.

"To win one Moonman is amazing, to win two is incredible," said Harry Styles, as the band collected the silver VMA trophy for best new artists.

"Thank you so much! We have grown up watching this show and to collect one of these straight away is incredible," said a jubilant Niall Horan.

One Direction, which is managed by British TV entrepreneur Simon Cowell, made history in March when it became the first UK group to see its first album, "Up All Night," debut at the top of the Billboard 200 chart.

Rihanna, who went into the VMA's sharing a leading five nominations with Canadian rapper Drake, came away with just one award.

But it was the most coveted award of the night - video of the year - and the Barbados-born superstar won it for her dizzying visual romp in hit single "We Found Love."   Continued...

Presenter Katy Perry leans in to kiss One Direction's Niall Horan as the band accepts the award for best pop video for their song "What Makes You Beautiful" during the 2012 MTV Video Music Awards in Los Angeles, September 6, 2012. REUTERS/Mario Anzuoni