Deadmau5 brings mouse power to electronic dance music
By Piya Sinha-Roy
LOS ANGELES (Reuters) - Deadmau5 may be one of the rising stars in the electronic dance music phenomenon sweeping the United States - but don't call him a DJ.
And while the Canadian is currently enjoying his biggest commercial success so far, he's not happy about finding himself high up on music rich lists.
"I'm a producer, I produce music, I'd be pretty hard pressed to find a lineup of ... DJs that have played exclusively their own produced music," Deadmau5, real name Joel Zimmerman, told Reuters in an interview.
Zimmerman, 31, also known as the mouse-headed Deadmau5 (pronounced 'dead mouse'), has fast become one of the leading names in electronic dance music (EDM), recognizable for his mouse-head headdress, known as the mau5head, that he wears during live sets.
In 2012 alone, Deadmau5 landed three Grammy nominations, performed alongside Foo Fighters' frontman Dave Grohl in a Grammy tribute to electronic dance music, toured Europe, became the first EDM artist to make the cover of Rolling Stone magazine, and released his sixth studio album, "Album Title Goes Here."
The record, which follows Deadmau5's breakthrough 2010 album "4x4=12," has proven to be the DJ's most successful U.S. album to date, entering the Billboard 200 album chart at No. 6 after its release last month.
Zimmerman said he hoped the album would cater to both his loyal following and his newer fans.
"What a larger percentage of my audience doesn't know is that I'm really actually an engineer producer. I love to make music and I love to engineer it, and it's not limited to dance music," Zimmerman said. Continued...