She's got the voice, now Christina Aguilera looks for hits

Tue Nov 13, 2012 7:10am EST
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By Jill Serjeant

LOS ANGELES (Reuters) - Christina Aguilera has the vocal chops, the look, the strut and millions of new fans thanks to her stint as a judge on TV singing contest "The Voice."

But can she still sell records?

The singer, who had global hits with "Genie in a Bottle" and the female empowerment ballad "Beautiful" more than 10 years ago, bids to reclaim her status as one of the world's biggest pop stars with her new album, "Lotus," released on Tuesday.

Aguilera, 31, says the title and the mixture of dance-pop, ballads and rock-tinged tracks reflect the hopes and disappointments of recent years that saw her 2010 tour for album "Bionic" canceled, a divorce and the box-office flop of her debut feature film, the musical "Burlesque."

"Lotus represents the unbreakable flower that stands the test of time. No matter the roughest of weather conditions, it remains strong and continues to thrive. (The album) is a nod to my fans who have been here with me the whole journey, and a nod to myself," she said.

"It is a record of freedom and embracing that...It is very artistic at times, it is very fun at times, it is very free. I think that's how music and life should be, away from all the negativity," the four-time Grammy winner said in an appearance at a Billboard Film and TV Music conference in Los Angeles last month.

Aguilera will perform one of the tracks - "Make the World Move" - with her fellow judge Cee Lo Green live on "The Voice" this week for the show's more than 10 million viewers.

But music industry experts say Aguilera's popularity on "The Voice" - where her powerhouse performances leave aspiring pop stars in the dust - may not guarantee huge album sales and won't give the singer a No. 1 hit.   Continued...

Christina Aguilera poses after a news conference to announce the 40th Anniversary American Music Awards nominations in Los Angeles, California October 9, 2012. REUTERS/Mario Anzuoni