Red carpet, choppers champagne greet Formula One in Texas

Sun Nov 18, 2012 1:53pm EST
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By Melanie Warner

AUSTIN, Texas (Reuters) - Celebrities and well-heeled Formula One fans from around the world hit art shows, book signings, fashion shows and parties this weekend in the Texas capital that is hosting the first U.S. Grand Prix in five years.

The glittering off-track events to celebrate Sunday's Formula 1 race are a change of pace from the gritty, hip gatherings that typically accompany the city's well-known extravaganzas such as Austin City Limits Music Festival and the South by Southwest film, music and interactive festivals.

"The response has been extraordinary, surpassing even our most confident expectation," said Nicholas Frankl, who has produced Formula One parties in Monaco, Cannes, Abu Dhabi, Miami and London.

Frankl's bash at the downtown Ballet Austin complex, with ticket prices ranging to more than $9,000, featured gold-infused Comte de Mazeray bottles of champagne. New and vintage Lamborghinis lined the event's parking lot.

At the Full Tilt Fashion Show at the W Hotel, attendees paying $300 got a champagne and cocktail brunch, a see-and-be-seen red-carpet entrance and a show with designs by Hugo Boss, Versace and Austin designer Linda Asaf.

"It becomes like an intercultural exchange," said designer Paulo Moore, an Austin resident originally from Argentina who also has lived in Switzerland and Monaco. "I feel like I'm a citizen of the world and is opening this huge window so we can cater to and accommodate different people."

More than 100,000 spectators were expected to watch the race, according to the Austin American-Statesman, which also quoted a race official as saying some 120,000 tickets had been sold as of Thursday.

Frankl said three-quarters of the attendees were from out-of-town or international.   Continued...